It is easy to see how the app could be deemed a hookup app, the products marketing features half of the men with their shirts off as they stare into the camera.
We live in a culture that is becoming increasingly dependent on social media networks for our daily personal interactions.
Browse Twitter and you hear about your buddies cup of coffee in the morning or a recent milestone in someones life.
Check your Facebook wall and you find information about the news your friends enjoy reading, while browsing pictures of their kids.
With all of this interaction focused online, it shouldn’t come as a surprise that an increasing number of users are finding their sex partners via social media.
Just days after Facebook owned Instagram launched its 'Stories' that borrow more than a little form Snapchat, Facebook's own app has done the same.